Stories have always inspired fashion, to some extent. Lately, major media franchises were remixed by costume or fashion designers to create clothing collections – sometimes as a marketing campaign to promote the release of a new movie or season, but not always. Fashion is a creative way to keep a story alive, to connect fans to their favorite characters and universe in their everyday lives. It is also a major monetization opportunity for franchise owners.
The Hunger Games
Just in time for the release of Catching Fire November 22, Hunger Game’s costume designer Trish Summerville announces a collaboration with couture e-commerce site Net-A-Porter. Trish Summerville will unveil CAPITOL COUTURE, a 19 piece collection inspired by the trilogy, which will be available for purchase on Net-A-Porter.
Suckers Apparel, an indie fashion designer brand that creates only pop culture-themed clothes, just released a inspired Twin Peaks collection. The new line got a lot of attention online and Suckers Apperel is already sold out of most pieces.
This is an old one, but Mad Men’s influence on pop culture really was massive. Banana Republic launched a Mad Men clothing line in 2011, with new winter and summer collections released every year since then. Clothes are designed by Banana Republic, in collaboration with the show’s costume designer Janie Bryant. Worth noting is the fact that the look of the clothes follows the show’s timeline. As the show moves from the late 50s to the 60s, the fashion line evolves as well, and keeps coherent with the characters’ styles. The 2011 collection favored Betty Draper inspired cuts and prints, while the 2013 collection is clearly inspired by Megan Draper’s fun and bright style.